An expert of mass influence

(a program for a two-day seminar)

1. Who is the object of mass influence:

1. How mass myths work;
2. Who perceives mass myths;
3. How to limit a goal.

2. The principles of mass influence:

1. The Unified Influence Structure;
2. Three causes for being active;
3. The sequence: from rumors to advertisement.

3. The myth conception:

1. the myth structure;
2. behavior is a goal;
3. ideas, words and interpretations;
4. a problem and a temporary satisfaction;

4. A connection between internal and external myths:

1. the myth’s unity;
2. how subordinates spread the myth;
3. how real and potential customers spread the myth;
4. how to urge people on spreading our myth;

5. The myth’s spreading:

1. planning of messages’ sequence;
2. creating meanings of the messages;
3. searching for an area;
4. messages’ spreading;
5. conscious fixation on satisfaction.

6. Response:

1. the first analysis (of a current myth);
2. the second analysis (of a new myth);
3. sequence correction.
   

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